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The article deals with the specific characteristics of professional communication teachers in the course of his career. Characterized by the basic communication skills
for professional communication teachers, distinguished social and psychological
characteristics of professional educator.

Observing inconsistent results in prior studies, this paper applies the elaboration likelihood model to investigate the impact of affective and cognitive cues embedded in social media messages on audience engagement during a political event. Leveraging a rich dataset in the context of the 2020 U.S. presidential elections containing more than 3 million tweets, we found the prominence of both cue types. For the overall sample, positivity and sentiment are negatively related to engagement. In contrast, the post-hoc sub-sample analysis of tweets from famous users shows that emotionally charged content is more engaging. The role of sentiment decreases when the number of followers grows and ultimately becomes insignificant for Twitter participants with a vast number of followers. Prosocial orientation ("we-talk") is consistently associated with more likes, comments, and retweets in the overall sample and sub-samples.

The article states the necessity to improve the methodology of assessing the level of poverty, including the regional one. The analysis of poverty level in the Samara region is based on the absolute conception of establishment of a poverty line, structure of the regional consumer basket and energy value of food products constituting it. The structure of households consumer expenses is investigated. The authors offer to use an integrated indicator for poverty measuring covering monetary and not monetary one-aspect indicators. Along with indicators of income and expenses of the population the presented system of private indicators includes the characteristic of the labor market condition, access to education services, health care and housing. The methodology the poverty level assessment is tested on information arrays of Privolzhsky Federal District (PFD). The article provides typologization of subjects of PFD dependent on the level of poverty problem sharpness.